Our modern society is facing many poverty related social, nourishment and health related issues as well as economical challenges that must be solved in order to maintain our wellbeing and democratic life style.
Markets are under continuous evolvement due to technological advancement, price consciousness and new marketing tools that, when digitalized, reach for global markets offering consumer an ever-increasing choice of produce.
Industries are in a continuous evolvement and new markets emerge due to technology advancement and shifting market demand influenced by globalization. We now start to see the downside of it as markets become overcrowded and products commoditized. Market segmentation seem to offer limited support as this only tends to downsize market shares while launching and marketing new products and services is becoming more and more expensive.